The first virtual conference that we had. So actually it was a challenge.
For the CEO personally, outside of our comfort zone, we did a webinar for the first time, pre-recorded which got some great feedback.
But really, it is very difficult to pick up new business from a conference.
So it’s really just a marketing exercise method whereas beforehand it was like meeting people, having able to networking just to grow brand exposure. The ability to network was very, very limited and the branding was also quite limited. We spent a whole day on it, being manning the boost, so I’m not sure if it’s a great use of time whether you could spend the money that you put into marketing on that day into online ads and that might just be a better use of the money.
But it was fun to do a webinar.