If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include designing brochures, website amendments and reporting directly to CMO, tracking and analyzing the performance of advertising campaigns, managing the marketing tasks and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with banner / video editing, web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Assist in deploying strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, social media, search, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
Build strategic relationships and partner with key industry players, agencies and vendors.
Oversee marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
A sense of aesthetics and a love for great copy and witty communication.
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field.